3. Overall Audit Score
This unique audit score for your account is shown as a score out of 100. This should provide you with a quick overview of how your account compares to the criteria examined in your Google Ads account.

4. Introduction 
This section outlines some of the points we used to establish a baseline for the free ads audit.

5. Account 12 Month Statistics
This summarizes what has occurred in your account over the previous 12 months, with top-level results.

6. Deep Dives into Several Aspects Over the Past 12 Months, Including Cost, CPA, CPL, CVR, CTR, and SIS:
This summarizes the trends and potential areas for improvement for the key metrics Cost Per Acquisition, Cost Per Lead, Conversion Rate, Click Through Rate, and Search Impression Share for the preceding 12 months.

7. 12 Month Audit Score
This simply displays the account’s performance over the previous 12 months as a simple score out of 100.

8. Results from the last 30 days
Because each account is set up and structured differently, with its own nuances and touchpoints, the following points may differ depending on the specifics in any given account. This section focuses on the most recent 30 days of active performance, highlighting elements such as Spend, Conversions, ROAS, CPA, SIS, and much more.

9. Quality Score
How do your keywords stack up against industry standards and best practices? Here, our Google Ads specialist reveals how your keywords’ quality score is and where you can improve it to lower your CPC and improve your prospective clients’ experience when interacting with your account’s keywords. We provide you with actionable advice on how to improve the performance of your account from the ground up.

10. Targeting by Location
The number of accounts that we audit where the location setting is not consistent with the account objectives astounds us every time. It is all too simple for “unseasoned Google Ads operators” to “drop the ball” in this situation because Google is really good at making money. We will draw attention to anything in this section that deviates from what we anticipate being the account’s objectives.

11. Ad scheduling
Your digital marketing strategy should be built around making data-driven decisions about when to show advertisements and when not to. These decisions should be based on the actual results you see from your Google Ads account. Is your advertising appearing at the most advantageous times, and do you save money by avoiding times when your account does not generate ROAS or acceptable CPAs? Here, we’ll go deep to discover whether there’s anything that could be improved for your ad scheduling, or not.

12. Search Terms
This section reveals where you are spending your money and how this affects the performance of your account. These are the keywords that people use to find your advertisements and then click on them in Google Ads. The cornerstone of routine and continuous account optimization should be deep dives into areas like The Highest Spending Search Terms. Although not glamorous, these dives can help you save money and improve the results you obtain quickly.

13. Ad Extensions
The majority of accounts should strive to customize the numerous ad extensions that Google Ads now offers in order to boost QS and make their ads more visible on Google SERPs. Here, we check to see how effectively things are managed. To keep the account moving forward, Ad Extensions should be periodically optimized. They should be in line with the account’s KPIs and increase the CTR and efficacy of the account. Are you maximizing the exposure of your Google advertisements and beating out your rivals when potential customers search for what you do?

14. Traffic Type by Device
Maximizing the amount of traffic that converts in your Google Ads account has never been more crucial. The division between traffic from different device types is one of the areas that is frequently overlooked as clicks get more expensive. Are you utilizing the highest-quality traffic to its full potential or are you squandering money on unprofitable device types? Here, we examine what adjustments can be made to enhance your swift results.

15. Mobile Speed
Are you effectively presenting your offering in accordance with how potential clients are interacting with your site in an increasingly Mobile First World? Here, we give you practical advice on how to address the parts of your website that are slowing down your website’s mobile version.

16. Multimedia and video
Are you using video to grow your audience? Imagine being able to reach viewers of TV commercials who are familiar with your company and have interacted with your website for a fraction of the price! You are capable of completing this. Do you engage in this? Is this set up to maximize your company’s return on investment? Here, we take a look at the setup and provide guidance on how to use this fantastic feature to make your visitors into brand advocates.

17. Experiments
Many PPC firms, in our experience, do not fully exploit this aspect of the platform. With the use of numerous Google Ads experiments, you may separate out traffic and carry out targeted tests to continuously enhance the outcomes you receive for things like bidding, creative, and much more. Here, we dive into the “nitty gritty” of how the tests you are doing are affecting the performance of the entire account.

18. Auction Insights
This enables you to observe your rivals who frequently show up alongside you while running advertisements on Google. What tactic do you employ to counteract competitors, and how is this affecting your outcomes?

19. Remarketing and behavioral retargeting
How effectively is the account using the high-yield opportunities, and how is this performing? Brilliant ROAS can be obtained by testing interaction points, offers, funnels, and much more that are derived from your traffic’s interactions with your site. How are you doing right now in this regard?

20. Machine intelligence

Google has never given users so many alternatives when it comes to artificial intelligence, yet these “algorithms” and “machine learning” programs work with “tight tolerances” and can produce either fantastic or terrible outcomes. Here, we learn what is and isn’t working and, if necessary, get suggestions for improvement.

21. Shopping Ads
We inquire as to how precisely targeted your shopping advertisements are. We compare your performance to benchmarks for your industry vertical and conduct a thorough investigation of the product level to determine which goods are effective or unsuccessful in your account. Our expertise in shopping ads allows us to provide guidance on how you can immediately enhance your performance in relation to your KPIs.

22. Deep Dive 30 Day Summary
This section provides an easy-to-understand score for your Google Ads Account Audit in the form of a score out of 100.

23. Concluding Remarks
An executive summary of our team of PPC Experts’ findings on the top level and deep dive findings uncovered by the Free Google Ads Audit.