In today’s business world, conversion rate has become a critical metric for measuring the effectiveness of marketing and sales efforts. Put simply, conversion rate represents the percentage of website visitors who take a desired action, such as making a purchase or filling out a contact form. It’s an essential indicator of a business’s success online.

As an online business owner, you know the importance of driving traffic to your website. But what happens when visitors arrive on your site? Are you able to convert those clicks into paying customers? If not, you may be missing out on significant revenue-generating opportunities. That’s where conversion optimization comes in. Conversion optimization is the