Articles & notes
Earlier writing on marketing, business and technology. Each article keeps its original publication date.
I’d review five enquiries before increasing the budget.
A simple review of five enquiries can show what to investigate before spending more on marketing. Includes a worked example and a review template.
How do you prepare a business for superintelligence?
There is no agreed arrival date. Here are decisions a business can make while the future remains uncertain.
What happens when a customer asks AI before asking you?
Being mentioned, getting a visit and winning a customer are different outcomes. Give people clear answers and a reason to come to you.