Articles & notes
Earlier writing on marketing, business and technology. Each article keeps its original publication date.
How do you prepare a business for superintelligence?
There is no agreed arrival date. Here are decisions a business can make while the future remains uncertain.
What happens when a customer asks AI before asking you?
Being mentioned, getting a visit and winning a customer are different outcomes. Give people clear answers and a reason to come to you.
More clicks. More content. Is AI improving your marketing?
What Dario taught me about questioning my own rules, and how to judge AI marketing by what happens after the click.