Ideas, experience & useful questions
Marketing, better ways of working, and what AI could change. Lessons from my experience, research worth understanding, and something you can try.
Marketing decisions · New
A simple review of five enquiries can show what to investigate before spending more on marketing. Includes a worked example and a review template.
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Business efficiency
Follow one customer through the business before choosing another tool. A practical way to find the delay and test one useful change.
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Marketing decisions
What Dario taught me about questioning my own rules, and how to judge AI marketing by what happens after the click.
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AI and discovery
Being mentioned, getting a visit and winning a customer are different outcomes. Give people clear answers and a reason to come to you.
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The future of business
There is no agreed arrival date. Here are decisions a business can make while the future remains uncertain.
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