Marketing & growth
Strategy, acquisition and retention.
Alex Piliavsky · DigitAl3x & Alchemy Avenue
Smarter decisions.
Stronger businesses.
I work with business owners and entrepreneurs on smarter decisions — with teams across DigitAl3x and Alchemy Avenue to put them into practice.
Look at the whole journey
Connect the work. Improve the experience.
A campaign brings someone in. What happens next determines whether they stay.
- 01
Reach the right people
Give them a clear reason to choose you.
- 02
Make the next step easy
Connect the enquiry, follow-up and onboarding.
- 03
Build a reason to stay
Improve the experience and learn from what customers do.
The people around the work
A clear direction. Teams to move it forward.
I stay involved in the thinking and decisions. The team and scope depend on what your business needs.
Creative & experience
Messaging, design and customer journeys.
Technology & insight
Automation, analytics and practical AI.
Alex · Direction & decisions DigitAl3x & Alchemy Avenue · Putting ideas into practice
See the teams’ work
A note from Alex
Better tools still need human judgment.
AI can give us more time. What we do with that time matters: working on our vision, developing ourselves and our teams, and creating something valuable for others.
I’ve led acquisition and retention teams, worked inside a product business, and built businesses of my own. I bring that experience to the table — and keep learning from the people around it.
Read my storyA conversation with Alex · Free
Let’s talk about your next step.
Bring an idea, a business challenge or a decision you’re working through. We’ll look at what matters most and what you could do next.
From the journal
Marketing, AI and
what to improve next.
A few things I’ve learned, research worth understanding, and something you can try in your business.
Business efficiency
Before adding AI, find where your business gets stuck
Follow one customer through the business before choosing another tool. A practical way to find the delay and test one useful change.
Read the story
Marketing decisions
More clicks. More content. Is AI improving your marketing?
What Dario taught me about questioning my own rules, and how to judge AI marketing by what happens after the click.
Read the story
AI and discovery
What happens when a customer asks AI before asking you?
Being mentioned, getting a visit and winning a customer are different outcomes. Give people clear answers and a reason to come to you.
Read the story
The future of business
How do you prepare a business for superintelligence?
There is no agreed arrival date. Here are decisions a business can make while the future remains uncertain.
Read the storyIn the room
Conversations beyond
the day-to-day.
I join industry discussions about marketing, growth and the decisions behind them. Here’s a recent panel and where I’ll be speaking next.
Find me there · Upcoming
24 NOVEMBER 2026
Finance Magnates
London Summit
Old Billingsgate · London
Your broker’s growth is elsewhere, ahead of 2027
I’ll be joining the conversation as Co-Founder of Alchemy Avenue.
The businesses behind the work
I build businesses.
And work with teams to improve others.
This site is where I share what I’m learning. My businesses are where I put it into practice.
DigitAl3x
The business I started to put my own marketing ideas into practice. It is also the home of my personal work, writing and practical resources.
The story behind DigitAl3xAlchemy Avenue
A marketing agency connecting strategy, acquisition, retention, creative, analytics and AI. Its work spans health tech, gaming, fintech and other digital businesses.
Explore Alchemy AvenueServices & products
Want a fresh perspective on one problem? Explore working with me personally. Need a team to help carry out the work? Start with the company that fits.
Through Alchemy Avenue
What that work looks like
Health tech · DarioHealth
Acquisition and the customer journey
Campaign restructuring and funnel improvements, documented by Alchemy Avenue.
Read the case studyApps · Eyecon
Testing what works in each market
Market-specific experiments focused on retained installs.
Read the case studyHealth tech · SmartHeart
When growth meets operations
A checkout change and the operational questions that followed.
Read the case studyIn the press · Alchemy Avenue
More about the work
behind the advice.
I co-founded Alchemy Avenue, where our team works on customer acquisition, marketing automation and retention. These company announcements share more about that work.
AP News
Press release · 22 September 2026
Connecting marketing, customer follow-up and measurement.
Alchemy Avenue’s expansion in lifecycle marketing and server-side attribution, distributed by ACCESS Newswire.
Read the release on AP NewsYahoo Finance
Paid press release · 20 July 2026
Bringing acquisition and automation together.
A company announcement about Alchemy Avenue’s expanded AI-powered marketing services, distributed by ACCESS Newswire.
Read the release on Yahoo FinanceClient feedback · The teams I’ve built
Hear from the people
we’ve worked with.
Clients share their experience of working with DigitAl3x and Alchemy Avenue. You can read their reviews in full on Trustpilot.
Alchemy Avenue
“We loved working with Alex and his team!!”
DigitAl3x
“Great team, they know digital marketing!”
What could work better
in your business?
Bring an idea or a decision you’re working through. Book a free consultation and let’s look at your next step together.
Book a free consultationThe latest story
Marketing decisions · New
I’d review five enquiries before increasing the budget.
A simple review of five enquiries can show what to investigate before spending more on marketing. Includes a worked example and a review template.
Read the five-enquiry review