Alex
Why marketing needs to help choose its automation platform
Campaigns took two or three days to send. Here’s how we evaluated the infrastructure and involved marketing, product and stakeholders in choosing a platform.
From marketing automation to psychological journeys
What helps someone take the next step? A practical look at motivation, effort and choice, with a customer journey review you can use with your team.
I’d review five enquiries before increasing the budget.
A simple review of five enquiries can show what to investigate before spending more on marketing. Includes a worked example and a review template.