Articles & notes
Earlier writing on marketing, business and technology. Each article keeps its original publication date.
Before adding AI, find where your business gets stuck
Follow one customer through the business before choosing another tool. A practical way to find the delay and test one useful change.
Discover How AI Will Pave the Way for Smart Digital Marketing
Artificial Intelligence (AI) is transforming the digital landscape, and its impact on marketing is no exception. As businesses strive to stay ahead in the ever-evolving world of online promotion, embracing AI technologies has become a crucial strategy for optimizing brand performance. AI’s potential to revolutionize digital marketing is enormous, paving the way for smarter, more…
Why It’s Important to Continue Digital Marketing in Time of Crisis?
In today’s digital age, digital marketing has become an essential aspect of any business’s marketing strategy. It has transformed the way businesses connect with their target audience and promote their products and services. However, when a crisis occurs, businesses may be tempted to pause their digital advertising to cut costs and conserve resources. This may…