Display ads, also known as banner ads, are a type of online advertising that are displayed on websites or platforms. These ads can take many different forms, such as text, images, videos, and animations, and they are typically used to promote products or services. Display ads can contribute to SEO performance in a few different ways:
Drive more traffic to your website: Display ads can be used to drive more traffic to your website. By placing ads on relevant websites or platforms, you can reach a wider audience and encourage more people to visit your website. This can help to increase your website’s visibility and improve its search engine ranking.
Improve brand awareness: Display ads can also be used to improve brand awareness. By promoting your brand or products through display ads, you can make more people aware of your business and increase the likelihood that they will visit your website or search for your products in the future.
Increase the number of backlinks: Backlinks are an important factor in SEO. Display ads can help to increase the number of backlinks to your website. When people click on your display ads, they will be directed to your website, which can help to increase the number of backlinks to your website.
Improve your website’s user experience: Display ads can also be used to improve the user experience of your website. By providing relevant and engaging content through display ads, you can help to keep visitors on your website for longer and improve the overall user experience.
Targeted audience: Display ads allows you to target specific demographics, such as age, gender, location, and interests, which can improve the chances of displaying your ads to the right audience and increase the chances of converting them into leads or customers.
It’s important to note that display ads alone do not guarantee SEO performance improvement, it is a combination of factors, including the quality of content, website structure, keyword optimization and backlink building that contribute to SEO performance. However, display ads can be a cost-effective way to drive more traffic to your website, increase brand awareness, and improve the user experience of your website, which can all contribute to improved SEO performance.
