Native ads are a form of online advertising that blend seamlessly into the look and feel of the website or platform on which they appear. They can contribute to SEO performance in several ways:

• Increased traffic: Native ads can help increase the number of visitors to a website by making it more visible to potential customers. This increased traffic can also help to boost search engine rankings as search engines consider traffic as a ranking factor.

• Improved click-through rates: Native ads tend to have higher click-through rates than traditional display ads, which can also help to boost search engine rankings.

• Enhanced user experience: Native ads are designed to be non-intrusive and provide valuable information to the users. By providing a better user experience, it can help with reducing bounce rate and increase the time spent on the website, which can be beneficial for SEO.

• Brand visibility: Native ads can also help to increase brand visibility and promote brand awareness. As brand visibility is an important factor in SEO, it can help to improve the website’s search engine rankings.

• Quality backlinks: Some native ads allow for backlinks to the advertiser’s website, which can help to improve the website’s search engine rankings by increasing the number of high-quality links pointing to the website.

However, it’s important to note that native ads alone will not improve SEO performance. It needs to be accompanied with other SEO techniques such as keyword research, website optimization, and quality content creation. The goal should be to create a balance between native ads and other SEO techniques to achieve the best results.