Today’s businesses must rely on digital marketing services and technologies to survive.
That seems dramatic, huh?
However, keep in mind that having a solid tech stack ensures that you aren’t wasting your important time on menial jobs and promotes progress.
On the other hand, if you don’t use contemporary marketing methods, your company can fall behind the competition.
What is good news? Software is readily available to carry out the labor-intensive tasks associated with your marketing obligations.
Strategies for using digital marketing tools
In addition to a few free and freemium tools for those on a low or robust budget, we’ve put up a thorough list of digital marketing tools that can assist you regardless of your aims.
This list can be used as the cornerstone of a potent marketing stack, whether it’s for managing customer connections, luring prospects, or finding new marketing chances.
To begin, look through the categories below:
- Social Media Marketing Tools
- Email Marketing Tools
- SEO (search engine optimization tools)
- Conversion optimization tools
- Lead Enrichment tools
- Landing Page and lead capture tool
- Graphic Creation tools
Social media marketing tools
We’ve personally witnessed how social media has developed into a top-tier marketing medium for companies nowadays.
Social media is a great platform for nurturing leads and establishing professional connections, and it’s also great for obtaining insightful client demand data.
1. Sprout Social
For any company trying to convert its social presence into concrete results, Sprout Social is the ultimate control panel.
As a platform for managing social media, Sprout assists companies in centralizing the organization of their content calendar and assets. In accordance with the times your followers are most active, this enables you to publish and arrange your content across a variety of channels.
In addition to social media management tools, Sprout makes it simple to collaborate with both clients and coworkers. With the help of our Smart Inbox, you can see all of your social media communications at a glance and answer carefully and promptly.
Oh, and don’t overlook the complete line of social analytics offered by Sprout.
As Sprout detects your top-performing articles and the effectiveness of your social campaigns, optimizing the performance of your content doesn’t have to be a guessing game. With powerful social listening tools, you can find trends, hashtags, and chances to interact with new clients.
2. Loomly
The “brand success platform” from Loomly is a solution that’s perfect for smaller social teams wanting to cooperate on content planning.
Scheduling and content brainstorming are both made simple by the built-in calendars, deadlines, and processes. In addition, Loomly provides users with original content suggestions based on hot themes and Twitter conversations.
The uncomplicated, straightforward user interface is simple to use and welcoming to users who might not be the most tech-savvy. The platform’s price is alluring to small firms and solitary entrepreneurs that want to manage their social media presence.
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3. Audiense
We’ve often discussed the value of social listening for seeing trends and new clients.
By assisting businesses in identifying and segmenting their social media audiences, tools like Audiense elevate listening to a new level. Running highly focused advertising campaigns and delving into your consumer personalities are both made simpler by doing this. You’d be astonished at how much you can discover by looking at demographics, personality traits, and other topics just through social media.
The platform offered by Audiense, which largely focuses on Twitter, is excellent for B2C businesses seeking to better understand their target market as well as B2B firms interested in prospecting.
Email Marketing Tools
Perhaps the most tried-and-true, scalable marketing medium available to contemporary businesses is email. Therefore, email solutions are a fundamental component of Internet marketing software for companies of all sizes.
Let’s take a look at some tools that can help you analyze your customer data and put a significant portion of your marketing operations on autopilot, from list-building and boosting deliverability to developing killer offer campaigns.
4. Hubspot
Recently, HubSpot, a well-known provider of CRM and inbound marketing software, unveiled an email marketing solution. In addition to being simple to use and having an amazing deliverability rate, HubSpot Email Marketing is natively linked with all other HubSpot products, including the free-for-life CRM and hundreds of other well-liked marketing tools. A drag-and-drop email builder, contact lists, a free plan with up to 2,000 monthly email sends, and pre-made templates are all included in the tool so you can get started right away.
What’s best? HubSpot brings tools together and uses integrations to lessen complexity. Sprout Social is one of the integrations that are offered. You can make and assign tasks for your customer support team as part of Sprout’s care services. Your team can generate, track, manage, and resolve issues without leaving the app by integrating Sprout and HubSpot.
5. SendGrid
A wide range of SendGrid’s email marketing services are completely user-friendly for both email newbies and seasoned pros.
The platform, for instance, provides various design possibilities through coding, drag-and-drop visual editing, or a combination of both. SendGrid also includes comprehensive deliverability and performance statistics that show advertisers which messages are effective and which require improvement.
There are more email marketing tools available than we can count, as we are aware. SendGrid’s perpetually free plan for start-up companies and adjustable pricing that adapts to your needs as your list grows are both significant benefits, though.
6. Limelist
Lemlist stands apart from the rest of our email marketing products since its main priority is deliverability. Lemlist is great for improving your current campaigns because it emphasizes the optimal times to deliver your messages (and how frequently) in order to get more opens and clicks.
Lemlist can be enlightening in terms of how to warm up your list rather than making you question your marketing efforts.
Additional capabilities include follow-up email sequences to promote more responses from cold prospects and personalisation tools to help your outreach emails sound less spammy.
7. Moonsend
Among our digital marketing solutions, Moosend is one of the easiest to use and most reasonably priced. It offers a surprisingly capable email solution for people who are just starting to build their list.
The platform comes with codeless campaigns, basic automations, and easy-to-read reporting. Paid customers can additionally benefit from mobile popups and countdown timers on landing pages as well as other features.
SEO (search engine optimization) tools
Fact: over half of all website traffic comes from search queries.
Anything businesses can do to improve their search visibility is a gain as the digital landscape grows more competitive. Even though SEO can be intimidating, especially for new firms, there are many internet marketing tools available to you that can help you find search prospects and maximize your current search engine efforts.
8. Ahrefs
When it comes to generating keyword suggestions and possibilities to rank, Ahrefs is the industry standard.
You can verify any URL’s top organic keywords using the platform’s site explorer, and you can also determine how much traffic a rival receives for a specific search phrase. Additionally, you can locate a website’s best-performing articles and backlinking resources.
In summary, Ahrefs is an excellent tool for both competition analysis and ensuring that your existing content is suitable for search.
9. Clearscope
Let’s imagine you want to optimize your current content and take advantage of keyword chances. In this situation, Clearscope is useful.
The platform’s sophisticated editor is especially helpful for content authoring because it suggests keywords, headers, and readability to help you create (or improve) high-ranking, well-balanced blog pieces.
Whether you’re overhauling your current blogs or developing a new content strategy from beginning, Clearscope covers all aspects of search engine optimization.
10. Semrush
SEMrush, another essential SEO tool, enables you to keep tabs on the standing of your top keywords as well as research new keywords to rank for.
The tool’s breakdown of keyword suggestions, levels of difficulty, and variations is useful for both coming up with content ideas and figuring out search intent.
Conversion optimization tools
When it comes to encouraging visitors to convert on-site, the tiniest adjustments can have the biggest impact.
Simply altering the call-to-action button’s color can mean the difference between getting a free trial sign-up and having someone bounce. Conversion optimization software is one of the digital marketing tools in your inventory that can help you identify prospects for quick income growth.
11. Unbounce
Unbounce is a wonderful tool for rapidly creating, modifying, and releasing brand-new landing pages to test. Which creatives, calls-to-action, and other page elements are effective (and which aren’t) may be determined directly through built-in A/B testing and variation analytics.
Even if you’re not much of a designer, you can start with Unbounce’s tested landing page templates and then tweak them to suit your preferences. The platform’s analytics make it crystal clear which variations of your landing pages are the best ones.
12. Optimizely
With a focus on landing page trials, Optimizely integrates tools for audience targeting and graphic design to swiftly execute tests on various audience segments.
Using a no-code platform, optimizing your site for performance doesn’t have to be a laborious process. You may test both significant and tiny changes to your pages.
13. Hotjar
The platform from Hotjar offers a live visual log of the activities and conduct of your site’s visitors.
By using heatmaps, which show you where users are (or aren’t) clicking. With your visitor’s journey synced to genuine video recordings, you can actually see what has to be adjusted right away.
Lead enrichment tools
It is commonly known that most internet users leave your site without providing enough information.
Fortunately, there are business intelligence solutions available to assist you comprehend your leads better and highlight important details so you can contact them once they’ve expressed interest. Lead enrichment solutions, which are particularly effective for B2B marketing since they give you a more comprehensive view of your traffic, boost your prospecting and outbound marketing efforts.
14. Clearbit
To help your outreach activities run more smoothly, Clearbit builds an up-to-date profile of your leads using information from 100+ sources, such as Salesforce and extra marketing platform data. Company, role, and company size are just a few of the information acquired.
The platform regularly updates itself every 30 days to ensure that your data is current, so there’s no need to hunt for information or rely on stale data. You may prospect with confidence and gain significant time savings as a result.
16. OptiMonk
The platform from OptiMonk enables companies to draw customers in and keep them from clicking away from customized pop-up ads.
Your pop-ups don’t have to be annoying thanks to the platform’s behavior-based targeting, which places a focus on lead acquisition and exit intent messaging.
As an illustration, OptiMonk advises users to categorize their marketing messages and only provide them when they are relevant. The platform gives you the ability to develop campaigns that communicate to all of your clients, whether they are repeat customers or just passersby, rather than treating them uniformly.
The good thing about OptiMonk is that people love how simple it is to use. Brands can tailor their messages based on pop-ups that have been shown to be effective thanks to the abundance of templates with established average click-through rates.
17. Typeform
With the help of Typeform, marketers can design visually appealing, simple forms
Typeform’s intake forms are quite stylish and don’t feel like advertisements at all, in contrast to more conventional pop-ups. The option to construct quizzes and interactive forms, as well as the platform’s straightforward editor and simple embeds, are useful extras.
Graphic creation tools
Infographics. Memes. Diagrams and visuals The list is endless.
The foundation of social marketing and branding in general is visual. Digital marketing tools like Canva have emerged as the preferred option for creating eye-catching pictures if you don’t have the funds for a designer or are operating a DIY business.
Having said that, there are a few other graphic creation tools you should take into account to keep your ideas fresh.
18. Creatopy (formerly Bannersnack)
Similar to Canva, Creatopy is a tool for creating graphics, but it has a strong emphasis on marketing-specific functionality.
For instance, the platform’s design sets and brand kits enable you to collaborate easily with other marketers and maintain the organization of your brand creatives. This is especially helpful for agencies who manage numerous clients or social media accounts.
In the meantime, it saves a ton of effort to be able to update the same design across several formats with just one click (consider desktop banner versus mobile).
19. Visme
The platform utilized by Visme is primarily intended for the creation of presentations and data visualizations.
Visme is perfect for anyone who routinely shares research on social media channels like Twitter or LinkedIn because infographics and new data are among the most popular sorts of content.
In addition to simple graphic creation, the platform enables you to import data from outside sources (such spreadsheets) to make the production of presentations simple.
Which digital marketing instruments are included in your toolkit?
You can automate a ton of processes and streamline your marketing campaigns if you have the correct tools at your disposal.
A strong digital marketing stack can be built atop any concoction of the aforementioned tools. Don’t be afraid to test drive and run trials to see what works for your company and your budget.
When your digital marketing resources are organized, you can move forward with your campaigns with confidence and, at the same time, maintain a better eye on your marketing activities.
If you haven’t already, be sure to have a look at our assortment of social media templates to assist you in planning and tracking your social marketing efforts so they are in line with the objectives of your company.
