Meet Alex
I wanted room
to try my ideas.
A campaign is only part of the picture. What happens before and after it matters, too.
At an agency, I led paid acquisition and retention teams. I had ideas for bringing in clients and improving the way we onboarded and kept them. The company was moving in a different direction, and I began to realise how much I wanted the freedom to try those ideas.
The page I thought wouldn’t work.
Working with Dario challenged what I thought I knew about marketing. A long landing page I did not expect to work connected with people through its story and the experiences of its customers.
It reminded me to listen, look at what actually happens, and be willing to change my mind.
I later worked inside a company to understand how decisions shaped the product and its marketing. Now I run my own businesses and keep learning from what happens when I try my ideas.
What I can help you look at.
I help businesses understand what they could do better, mainly through marketing and efficiency. Often that means cutting through the noise and getting clear on what deserves attention.
My own habits and experiences shape how I work. But the starting point is your business: what you’re trying to do, what’s happening now, and what’s getting in the way.
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