The idea in 12 seconds
Read the transcript
Which marketing tool should you choose? Start with the problem. Start with the work. Define the task. Compare the options. Connect the journey. Connect. Onboard. Review. Watch what happens. AI helps. People decide. Use it where it is useful.
Narrated version
Which marketing tool should you choose? Start with the problem.
At DigitAl3x, I bring marketing and product teams together to understand the work and compare the options.
Then we connect the tools, improve the customer journey, and check what happens.
AI helps where it's useful. People make the decisions.
Bring one challenge. Let's find your next step.
Watch with Alex’s narration
Make better decisions about your marketing tools and customer journeys.
I work with business owners and marketing teams through DigitAl3x to understand where progress gets stuck, choose suitable tools and put improvements into practice. That can mean reviewing a marketing automation platform, improving onboarding or deciding where AI could help your team.
Bring one problem. We can start with what is happening now and what you want to change.
Choose tools with the people who will use them
A platform needs to fit the marketing team’s work as well as the company’s infrastructure. I bring marketing, product and relevant technical stakeholders into the discussion so the decision accounts for both.
We can review the existing CRM, available customer events, integrations and reporting. From there, we can compare options against the work your team needs to do, the support available, implementation effort and cost. The scope depends on your existing setup and the decision you need to make.
Find a useful place for AI
Start with a task or a decision that deserves attention. Look at the information available, what a useful output would be and who should check it. Then decide whether an AI tool is appropriate.
In a fintech role, I helped marketing, product and sales use a shared board to decide which initiatives came first. Today, we also use AI to recommend priorities, with human approval. The prioritisation problem came before the choice of technology.
Watch the case film and read the context
Improve what happens after signup
An onboarding journey needs a clear next step for the customer and a dependable connection to the product. We can review the messages, events and handoffs together, then decide what to change and how to evaluate it.
The question might be why someone has not completed a task, whether a reminder is useful or when a person should step in. We distinguish what the data shows from our explanation of it and choose an outcome worth measuring.
Read how I review customer journeys
What working together can involve
We start by understanding the problem and the people affected. Further work may involve reviewing the current setup, comparing tools, agreeing responsibilities or supporting the implementation and review of an automation. We agree the scope and fees before that work begins.
Where a project needs agency support, Alchemy Avenue’s services and published case studies are available separately. Its team’s work is identified as Alchemy Avenue work.
Questions before we speak
Do we need to know which AI tool we want?
No. Start with the task, the difficulty or the decision you are trying to make. Choosing a tool can come after we understand that.
Can you help us choose a marketing automation platform?
Yes. I have worked with marketing, product and company stakeholders on platform selection, considering support, integration complexity and cost. The right shortlist depends on your requirements.
Will marketing need to participate?
Yes. The people creating campaigns and operating the platform need to help define its requirements. Product and technical stakeholders remain involved in infrastructure, integration and security decisions.
What does the first conversation cost?
The introductory consultation is free. Any further work, scope and fees would be agreed separately.
Bring one decision you want to move forward.
Book a free consultation with Alex. Describe the problem without sharing customer names, personal records or confidential access details.