Articles & notes
Earlier writing on marketing, business and technology. Each article keeps its original publication date.
The Best Way To Reach Your FinTech Audiences
The Best Way To Reach Your FinTech Audiences Introduction The financial service industry is undergoing a major disruption. The digitization of banking services, in particular, has opened a new world for companies to use innovative ideas and create new marketing channels. However, many companies still struggle to understand how to reach their audiences and engage…
The Best Google Advertising Strategy for Startups
The Best Google Advertising Strategy For Startups. For startups, Google ads may not always appear to be the best option. Many people who attempted to do it themselves did not achieve their full potential. Some have succeeded, while others have failed. To profitably scale your business, you must first understand how the platform works. When…
The Impact of Tracking & Analysis on Your Business
Without proper implementation of the different tools to track, monitor and optimize your digital activities you will end up wasting money and time without the ability to learn and improve. Here are the main topics of this article: Funnel Optimization Message Testing Call to Action Analysis “Take a risk and keep testing, because what works…