Business efficiency
Before adding AI, find where your business gets stuck
Follow one customer through the business before choosing another tool. A practical way to find the delay and test one useful change.
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Stories & articles
Marketing, better ways of working, and what AI could change. Lessons from my experience, research worth understanding, and something you can try.
Marketing decisions
More clicks. More content. Is AI improving your marketing?
What Dario taught me about questioning my own rules, and how to judge AI marketing by what happens after the click.
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AI and discovery
What happens when a customer asks AI before asking you?
Being mentioned, getting a visit and winning a customer are different outcomes. Give people clear answers and a reason to come to you.
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The future of business
How do you prepare a business for superintelligence?
There is no agreed arrival date. Here are decisions a business can make while the future remains uncertain.
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